Paperwork

From the very beginning, Gillette understood the power of marketing and branding. Early advertisements in the 1900s emphasized the convenience and innovation of the safety razor, often featuring King C. Gillette himself as a symbol of quality and trust. As the brand grew, Gillette’s marketing campaigns became iconic, using slogans like “The Best a Man Can Get” to reinforce its reputation for precision and performance.

Instruction manuals were also an essential part of Gillette’s strategy, ensuring users could easily understand and adopt their razors. These guides, often illustrated and multilingual, educated consumers on proper shaving techniques and blade replacement, making safety razors more accessible worldwide.